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  • REGEN1

A holistic and inclusive approach that revitalizes ecosystems, enhances soil fertility, and nurtures a more synergistic relationship between people, agriculture, and the environment.

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Over the past 12,000 years, human history has borne witness to the unyielding pursuit of resources through extractive practices.

The repercussions of these actions, ranging from water scarcity and biodiversity depletion to the looming threat of global warming, has spurred a greater appreciation for environmental stewardship.

At the forefront of this paradigm shift is regenerative agriculture—a compelling alternative to the prevailing industrial model. Its primary objective is to restore and replenish ecosystems while nurturing a harmonious balance between humanity and the natural world.

While regenerative agriculture upholds a set of universal principles, its implementation is inherently place-based, with practices that literally change from farm to farm, fence post to fence post. By closely considering local weather patterns, soil composition, and land usage dynamics, regenerative farmers are empowered to make well-informed decisions regarding the most effective techniques that fit their specific landscapes.

While certifications are vitally important, as well as the practices and spirit they represent, many regenerative farmers and ranchers follow different roads to reach their desired objectives. They often incorporate new practices into their operations based on the availability of technical assistance providers, equipment to implement practices, funding for their transition, and access to markets that pay price premiums for their improvements.

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A tiered approach can reward these producers —regardless of their operation—for embarking on a pattern of continuous improvement, one that encourages the adoption and refinement of regenerative practices that lead to the ecological benefits both consumers and purchasers actively support, with a certification for being both regenerative and organic serving as a north star.

The United States instituted the National Organic Program (NOP) in 1990 to develop and regulate national standards for organic agricultural production, handling, and labeling.

Thirty years later, and despite much hard work to promote this program, organic farming still accounts for only 1% of total agricultural production in the US. Obviously, the changes needed in our agricultural systems are not coming fast enough.

Regenerative agriculture proposes a more rapidly accelerated transition, one that focuses on creating positive impacts (ecological benefits). Instead of targeting existing organic farmers, it encourages the other 99% of farmers and ranchers who don’t have certifications to embark on a pathway of continuous improvement, adding new practices as quickly as possible to gain access to new markets.

This emphasis on place-based implementation marks a fundamental departure from the prevailing “one size fits all” extractive mindset that has long shaped agricultural practices. By acknowledging the interconnectedness between their actions and the environment, farmers embracing adaptive regenerative strategies have emerged as catalysts for change, leading us away from the Age of Extraction … and toward the Age of Regeneration.

Telling the story of regenerative agriculture.

General Audience

Regenerative Agriculture Explained

We’ve gathered a collection of leading experts across global supply chains— farmers to ranchers, soil scientists to agronomists, wholesale distributors to retailers—to share the benefits we all gain by transitioning to regenerative agriculture.

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Food System Experts

Ecological Benefits Framework (EBF)

Regenerative agriculture recognizes the vital contributions regenerative farming provides and has developed a suite of tools that measure and validate these ecosystem benefits in six key areas.

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General Audience

Ten Principles for Regenerative Agriculture

What is regenerative agriculture? The Lexicon has developed a framework to explain the principles, practices, ecological benefits and language of regenerative agriculture, then connected them to the UN's Sustainable Development Goals.

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Supply Chain Purchasers

Connected Markets

A free to use tool that helps food companies, restaurants and interested consumers learn how to ask the right questions of producers and suppliers to better support regenerative agriculture.

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Regional Food System Experts

Adaptive Framework

RAIL (Regenerative Agriculture is Local) is a place-based model to help farmers and ranchers, scientists and conservationists, supermarkets, restaurants, food service companies, designers, storytellers, and entrepreneurs restore their ecosystems and create a more equitable food system.

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General Audience

Case Studies

To help demystify the principles and practices of regenerative agriculture, our REGEN1 Activator worked closely with hundreds of farmers and ranchers across Northern California to help visualize the ecological benefits of this adaptive farming model.

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Tree Nuts – None

Laura Rickert

USA

Lex Icons is an eminently useful, peer-reviewed visual language of terms and principles that describe global food and agriculture.

lex-icons.org

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Tree Nuts – None

Woman-Owned 1

Owned, operated, and managed (at least 51%) by a woman or women.

Nilufer Sen

Turkey

Lex Icons is an eminently useful, peer-reviewed visual language of terms and principles that describe global food and agriculture.

lex-icons.org

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Woman-Owned 1

Bird Friendly

Lex Icons Community

USA

Lex Icons is an eminently useful, peer-reviewed visual language of terms and principles that describe global food and agriculture.

lex-icons.org

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Bird Friendly

Manure

Manure is organic matter that is used as organic fertilizer in agriculture. Most manure consists of animal feces; other sources include compost and green manure.

Lex Icons Community

USA

Lex Icons is an eminently useful, peer-reviewed visual language of terms and principles that describe global food and agriculture.

lex-icons.org

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Manure

Reduced Disturbance Equipment

Equipment that minimizes the amount of environmental disturbance and leaves residue cover. For example, equipment that tills and seeds in a single pass.

Lex Icons Community

USA

Lex Icons is an eminently useful, peer-reviewed visual language of terms and principles that describe global food and agriculture.

lex-icons.org

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Reduced Disturbance Equipment

Hand Weeding

Removing weeds directly by hand or with tools by hand (i.e. weed-wacker) to reduce disturbance.

Lex Icons Community

USA

Lex Icons is an eminently useful, peer-reviewed visual language of terms and principles that describe global food and agriculture.

lex-icons.org

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Hand Weeding

Honey

Lex Icons Community

USA

Lex Icons is an eminently useful, peer-reviewed visual language of terms and principles that describe global food and agriculture.

lex-icons.org

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Honey

Floodplain

A generally flat area of land next to a river or stream.

Anne Digges

USA

Lex Icons is an eminently useful, peer-reviewed visual language of terms and principles that describe global food and agriculture.

lex-icons.org

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Floodplain

No Herbicides

Eliminating the use of all herbicides, organic and synthetic alike, and instead using biological and physical methods of pest control.

Lex Icons Community

USA

Lex Icons is an eminently useful, peer-reviewed visual language of terms and principles that describe global food and agriculture.

lex-icons.org

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No Herbicides

Agroforestry

The intentional integration of trees and shrubs into crop and animal farming systems, including hedgerows, windbreaks, and silvopasture.

Nilufer Sen

Turkey

Lex Icons is an eminently useful, peer-reviewed visual language of terms and principles that describe global food and agriculture.

lex-icons.org

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Agroforestry

Bioswale

Stormwater runoff systems that improve water quality by infiltrating the first flush of runoff and filter the large storm flows they convey.

Lex Icons Community

USA

Lex Icons is an eminently useful, peer-reviewed visual language of terms and principles that describe global food and agriculture.

lex-icons.org

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Bioswale

Filter Strip

Strip of herbaceous vegetation around a field edge that filters runoff and removes contaminants before they reach water sources.

Lex Icons Community

USA

Lex Icons is an eminently useful, peer-reviewed visual language of terms and principles that describe global food and agriculture.

lex-icons.org

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Filter Strip

Pig

Lex Icons Community

USA

Lex Icons is an eminently useful, peer-reviewed visual language of terms and principles that describe global food and agriculture.

lex-icons.org

SHARE

Pig

Lake

A large body of fresh or salt water surrounded by land.

Anne Digges

USA

Lex Icons is an eminently useful, peer-reviewed visual language of terms and principles that describe global food and agriculture.

lex-icons.org

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Lake

Water Monitoring (Increased)

The increase in monitoring of water quality in a given region due to the presence of aquaculture sites which require strictly documented water quality data

Alberto Miti

Italy

Lex Icons is an eminently useful, peer-reviewed visual language of terms and principles that describe global food and agriculture.

lex-icons.org

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Water Monitoring (Increased)

Community Engagement 1

People sharing geographic proximity, a common interest, or identity working collaboratively to address issues that affect their well-being.

Hendi Perkasa

Indonesia

Lex Icons is an eminently useful, peer-reviewed visual language of terms and principles that describe global food and agriculture.

lex-icons.org

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Community Engagement 1

Silviculture

Silviculture is the practice of controlling the growth, composition/structure, and quality of forests to meet values and needs, specifically timber production.

Lex Icons Community

USA

Lex Icons is an eminently useful, peer-reviewed visual language of terms and principles that describe global food and agriculture.

lex-icons.org

SHARE

Silviculture

Tree Nuts – Warning

Laura Rickert

USA

Lex Icons is an eminently useful, peer-reviewed visual language of terms and principles that describe global food and agriculture.

lex-icons.org

SHARE

Tree Nuts – Warning

General Audience

Foodicons: A New Way to Explain Your Food

Can we create a universal visual language to describe regenerative agriculture, one that bridges cultural barriers, increases consumer literacy and awareness, and helps shift the marketplace?

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General Audience

Resources

Want to go deeper?
Explore our curated collection of articles on regenerative agriculture.

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Food System Professionals

REGEN1 Activator

REGEN1 was first developed by Douglas Gayeton as a program of Green Brown Blue, a food systems solutions activator produced by The Lexicon with support from Food at Google.

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About

Regenerative Agriculture is produced by The Lexicon with support from Food at Google. The Lexicon brings together food companies, NGOs, scientists, entrepreneurs, and food producers from across the globe to tackle some of the most complex challenges facing our food systems.

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Team

Regenerative Agriculture features an unprecedented collaboration of leading food service companies, environmental NGOs and technical experts.

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SAVE & ACCEPT

Water Quality

Providing best water quality conditions to ensure optimal living condition for growth, breeding and other physiological needs

Water quality is sourced from natural seawater with dependency on the tidal system. Water is treated to adjust pH and alkalinity before stocking.

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Smallholder Farmer

Producers that own and manages the farm operating under small-scale farming model with limited input, investment which leads to low to medium production yield

All 1,149 of our farmers in both regencies are smallholder farmers who operate with low stocking density, traditional ponds, and no use of any other intensification technology.

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Worker Safety

Safe working conditions — cleanliness, lighting, equipment, paid overtime, hazard safety, etc. — happen when businesses conduct workplace safety audits and invest in the wellbeing of their employees

Company ensure implementation of safe working conditions by applying representative of workers to health and safety and conduct regular health and safety training. The practices are proven by ASIC standards’ implementation

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Community Livelihood

Implementation of farming operations, management and trading that impact positively to community wellbeing and sustainable better way of living

The company works with local stakeholders and local governments to create support for farmers and the farming community in increasing resilience. Our farming community is empowered by local stakeholders continuously to maintain a long generation of farmers.

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Frozen at Peak Freshness

Freezing seafood rapidly when it is at peak freshness to ensure a higher quality and longer lasting product

Our harvests are immediately frozen with ice flakes in layers in cool boxes. Boxes are equipped with paper records and coding for traceability. We ensure that our harvests are processed with the utmost care at <-18 degrees Celsius.

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Deforestation Free

Sourcing plant based ingredients, like soy, from producers that do not destroy forests to increase their growing area and produce fish feed ingredients

With adjacent locations to mangroves and coastal areas, our farmers and company are committed to no deforestation at any scale. Mangrove rehabilitation and replantation are conducted every year in collaboration with local authorities. Our farms are not established in protected habitats and have not resulted from deforestation activity since the beginning of our establishment.

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Natural Feed

Implement only natural feeds grown in water for aquatic animal’s feed without use of commercial feed

Our black tiger shrimps are not fed using commercial feed. The system is zero input and depends fully on natural feed grown in the pond. Our farmers use organic fertilizer and probiotics to enhance the water quality.

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Increased Biodiversity

Enhance biodiversity through integration of nature conservation and food production without negative impact to surrounding ecosysytem

As our practices are natural, organic, and zero input, farms coexist with surrounding biodiversity which increases the volume of polyculture and mangrove coverage area. Farmers’ groups, along with the company, conduct regular benthic assessments, river cleaning, and mangrove planting.

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THE TERM “MOONSHOT” IS OFTEN USED TO DESCRIBE an initiative that goes beyond the confines of the present by transforming our greatest aspirations into reality, but the story of a moonshot isn’t that of a single rocket. In fact, the Apollo program that put Neil Armstrong on the moon was actually preceded by the Gemini program, which in a two-year span rapidly put ten rockets into space. This “accelerated” process — with a new mission nearly every 2-3 months — allowed NASA to rapidly iterate, validate their findings and learn from their mistakes. Telemetry. Propulsion. Re-entry. Each mission helped NASA build and test a new piece of the puzzle.

The program also had its fair share of creative challenges, especially at the outset, as the urgency of the task at hand required that the roadmap for getting to the moon be written in parallel with the rapid pace of Gemini missions. Through it all, the NASA teams never lost sight of their ultimate goal, and the teams finally aligned on their shared responsibilities. Within three years of Gemini’s conclusion, a man did walk on the moon.

FACT is a food systems solutions activator that assesses the current food landscape, engages with key influencers, identifies trends, surveys innovative work and creates greater visibility for ideas and practices with the potential to shift key food and agricultural paradigms.

Each activator focuses on a single moonshot; instead of producing white papers, policy briefs or peer-reviewed articles, these teams design and implement blueprints for action. At the end of each activator, their work is released to the public and open-sourced.

As with any rapid iteration process, many of our activators re-assess their initial plans and pivot to address new challenges along the way. Still, one thing has remained constant: their conviction that by working together and pooling their knowledge and resources, they can create a multiplier effect to more rapidly activate change.

Douglas Gayeton

Douglas Gayeton

Co-Founder
THE LEXICON

Michiel Bakker

Michiel Bakker

Vice President
Global Workplace Programs
GOOGLE

Eligibility, Submission Terms and Conditions

Sponsor

A Greener Blue Global Storytelling Initiative is sponsored by The Lexicon, a US based 501(c)(3) public charity.

Opportunity

Storytellers will join A Greener Blue Storytelling Collective to create stories for the International Year of Artisanal Fisheries and Aquaculture with the FAO and its partner organizations. Members of the Collective will take part in a private online “Total Storytelling Lab” led by The Lexicon’s Douglas Gayeton. Upon completion of this online certificate program, members of the Collective will join seafood experts from around the globe in creating A Greener Blue Storytelling initiative.

Terms

Who can enter and how selections are made.

A Greener Blue is a global call to action that is open to individuals and teams from all over the world. Below is a non-exhaustive list of subjects the initiative targets.

  • Creatives and storytellers with a passion for food and the willingness to support small-scale fisherpeople and experts worldwide. This category includes, but is not exhausted in photographers, videomakers, illustrators, podcasters, and writers.
  • Food Activists working to change open sea fishing and aquaculture; 
  • Members of fishing and indigenous communities that support their communities, share their stories and protect their way of life;
  • Local and International NGOs work every day with actors across the whole value chain to create more sustainable seafood models.

To apply, prospective participants will need to fill out the form on the website, by filling out each part of it. Applications left incomplete or containing information that is not complete enough will receive a low score and have less chance of being admitted to the storytelling lab.

Nonprofit organizations, communities of fishers and fish farmers and companies that are seeking a closer partnership or special support can also apply by contacting hello@thelexicon.org and interacting with the members of our team.

Special attention will be given to the section of the form regarding the stories that the applicants want to tell and the reasons for participating. All proposals for stories regarding small-scale or artisanal fishers or aquaculturists, communities of artisanal fishers or aquaculturists, and workers in different steps of the seafood value chain will be considered.

Stories should show the important role that these figures play in building a more sustainable seafood system. To help with this narrative, the initiative has identified 10 principles that define a more sustainable seafood system. These can be viewed on the initiative’s website and they state:
Seafood is sustainable when:

  • it helps address climate change
  • it supports global ecosystems
  • it optimizes impact on resources and nutrient cycles.
  • it promotes a safe growing environment for safe food sources.
  • it advances animal welfare.
  • it enhances flavor and nutrition.
  • it builds resilience and self-sufficiency in local communities.
  • it prioritizes inclusion, equality, and fair treatment of workers.
  • it preserves legality and the quality and the story of the product throughout the value chain.
  • it creates opportunities along the whole value chain.

Proposed stories should show one or more of these principles in practice.

Applications are open from the 28th of June to the 15th of August 2022. There will be 50 selected applicants who will be granted access to The Lexicon’s Total Storytelling Lab. These 50 applicants will be asked to accept and sign a learning agreement and acceptance of participation document with which they agree to respect The Lexicon’s code of conduct.

The first part of the lab will take place online between August the 22nd and August the 26th and focus on training participants on the foundation of storytelling, supporting them to create a production plan, and aligning all of them around a shared vision.

Based on their motivation, quality of the story, geography, and participation in the online Lab, a selected group of participants will be gifted a GoPro camera offered to the program by GoPro For A Change. Participants who are selected to receive the GoPro camera will need to sign an acceptance and usage agreement.

The second part of the Storytelling Lab will consist of a production period in which each participant will be supported in the production of their own story. This period goes from August 26th to October 13th. Each participant will have the opportunity to access special mentorship from an international network of storytellers and seafood experts who will help them build their story. The Lexicon also provides editors, animators, and graphic designers to support participants with more technical skills.

The final deadline to submit the stories is the 14th of October. Participants will be able to both submit complete edited stories, or footage accompanied by a storyboard to be assembled by The Lexicon’s team.

All applicants who will exhibit conduct and behavior that is contrary to The Lexicon’s code of conduct will be automatically disqualified. This includes applicants proposing stories that openly discriminate against a social or ethnic group, advocate for a political group, incite violence against any group, or incite to commit crimes of any kind.

All submissions must be the entrant’s original work. Submissions must not infringe upon the trademark, copyright, moral rights, intellectual rights, or rights of privacy of any entity or person.

Participants will retain the copyrights to their work while also granting access to The Lexicon and the other partners of the initiative to share their contributions as part of A Greener Blue Global Storytelling Initiative.

If a potential selected applicant cannot be reached by the team of the Initiative within three (3) working days, using the contact information provided at the time of entry, or if the communication is returned as undeliverable, that potential participant shall forfeit.

Offering

Selected applicants will be granted access to an advanced Storytelling Lab taught and facilitated by Douglas Gayeton, award-winning storyteller and information architect, co-founder of The Lexicon. In this course, participants will learn new techniques that will improve their storytelling skills and be able to better communicate their work with a global audience. This skill includes (but is not limited to) how to build a production plan for a documentary, how to find and interact with subjects, and how to shoot a short documentary.

Twenty of the participants will receive a GoPro Hero 11 Digital Video and Audio Cameras by September 15, 2022. Additional participants may receive GoPro Digital Video and Audio Cameras to be announced at a later date. The recipients will be selected by advisors to the program and will be based on selection criteria (see below) on proposals by Storytelling Lab participants. The selections will keep in accordance with Lab criteria concerning geography, active participation in the Storytelling Lab and commitment to the creation of a story for the Initiative, a GoPro Camera to use to complete the storytelling lab and document their story. These recipients will be asked to sign an acceptance letter with terms of use and condition to receive the camera. 

The Lexicon provides video editors, graphic designers, and animators to support the participants to complete their stories.

The submitted stories will be showcased during international and local events, starting from the closing event of the International Year of Fisheries and Aquaculture 2022 in Rome, in January 2023. The authors of the stories will be credited and may be invited to join.

All selection criteria

Storytelling lab participation:

Applicants that will be granted access to the storytelling Lab will be evaluated based on the entries they provided in the online form, and in particular:

  • The completeness of their form
  • The relevance of their story (coherence with the main goal of the initiative and 10 principles)
  • Written motivation explained
  • Geography (the initiative aims at showcasing stories from all over the world so the mix of locations will be a factor that the selection committee will take into account)
 

Applications will be evaluated by a team of 4 judges from The Lexicon, GSSI and the team of IYAFA (Selection committee).

When selecting applications, the call promoters may request additional documentation or interviews both for the purpose of verifying compliance with eligibility requirements and to facilitate proposal evaluation.

Camera recipients:

Participants to the Storytelling Lab who will be given a GoPro camera will be selected based on:

  • Quality of the story (coherence with the initiative and the 10 principles)
  • Motivation demonstrated during the interaction in the online class
  • Participation in the online class (participants that will attend less than 4 classes will be automatically excluded)
 

The evaluation will be carried out by a team of 4 judges from The Lexicon, GSSI and the team of IYAFA (Selection committee).

Incidental expenses and all other costs and expenses which are not specifically listed in these Official Rules but which may be associated with the acceptance, receipt and use of the Storytelling Lab and the camera are solely the responsibility of the respective participants and are not covered by The Lexicon or any of the A Greener Blue partners.

All participants who receive a Camera are required to sign an agreement allowing GoPro for a Cause, The Lexicon and GSSI to utilize the films for A Greener Blue and their promotional purposes. All participants will be required to an agreement to upload their footage into the shared drive of The Lexicon and make the stories, films and images available for The Lexicon and the promoting partners of A Greener Blue.

Additional Limitations

Selection and distribution of the camera is non-transferable. No substitution or cash equivalent of the cameras is granted. The Lexicon and its respective partners and representatives are not responsible for any typographical or other errors in the offer or administration of the Initiative, including, but not limited to, errors in any printing or posting or the Official Rules, the selection and announcement of any selected participant, or the distribution of any equipment. Any attempt to damage the content or operation of this Initiative is unlawful and subject to possible legal action by The Lexicon. The Lexicon reserves the right to terminate, suspend or amend the Initiative, without notice, and for any reason, including, without limitation, if The Lexicon determines that the Lab cannot be conducted as planned or should a virus, bug, tampering or unauthorized intervention, technical failure or other cause beyond The Lexicon’s control corrupt the administration, security, fairness, integrity or proper play of the Contest. In the event any tampering or unauthorized intervention may have occurred, The Lexicon reserves the right to void suspect entries at issue.

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