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  • Explained
  • Ten Principles
  • Case Studies
  • Connected Markets
  • Lex Icons
  • Resources
  • Experts

Experts

The Aquaculture activator features an unprecedented collection of domain experts from across the aquaculture  sector working in close collaboration to create a series of tools that increase transparency and traceability and support a more regenerative model for aquaculture. 

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  • About the Aquaculture Activator
  • Meet the Members
  • Meet the Storytelling Collective
  • Aquaculture Partner Organizations
  • Meet the Lexicon Team

Experts

The Aquaculture activator features an unprecedented collection of domain experts from across the aquaculture  sector working in close collaboration to create a series of tools that increase transparency and traceability and support a more regenerative model for aquaculture.

Since 2018, over 1,000 companies, NGOs, academic institutions, and government agencies have collaborated in “Green Brown Blue” activators led by The Lexicon, with the support of Food At Google. These “accelerators for good ideas” are highly-curated, stakeholder-led initiatives that gather domain experts to jointly solve intractable problems facing global agrifood systems. Subject areas include regenerative agriculture, agrobiodiversity, food waste, plastics in packaging, regional meat processing, national dietary guidelines and food is medicine.

The Lexicon’s work in aquaculture has gathered hundreds of stakeholders to collaborate on developing transformational open-source tools.

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These activators all follow a simple formula:

Define the problem. A core editorial group defines a set of specific short term challenges that must be overcome.

Mobilize. Key stakeholders are gathered from across the value chain—mixing food companies with scientists, academic institutions with NGOs— to develop solutions to this challenge in a six-month sprint.

Align. The group begins by uniting on shared values, which are then developed into mutually accepted core principles. The application of these principles is contextual, with sets of best practices emerging that are specific to each sector across the value chain.

Shared Language. The entire values/principles/practices exercise generates the core functional language for this sector. Agreement by all parties on these definitions leads to a machine-readable universal visual language to be used in multiple contexts. From here tools and applications can be built from this common framework.

Activate. The outcomes of the activator transforms the participants’ ideas into a collection of freely available open-source tools for the world to use.

Aquaculture Partner Organizations

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SCOUT Canning
SCOUT CANNING

At Scout, canned seafood is about the craft of preservation, much like charcuterie and cheese.

Kvarøy Sjøhus
Kvarøy Sjøhus

Kvarøy Sjøhus is located on Indre Kvarøy, a pearl at the Arctic Circle on the Helgeland coast. The atmosphere on the island is characterized by magical calm, fresh air and new experiences. Each sea house contains everything you need for a stay with us

Nueva Pescanova
Nueva Pescanova

Nueva Pescanova is a leading multinational company in the sector of seafood commercialization. We are one of the few companies that integrate all the activities of the value chain.

ThinkAqua
ThinkAqua

ThinkAqua is a visionary organisation building on the many years of experience of our trustees in improvement work in many aquaculture sectors around the world.

Fishwife
Fishwife Tinned Seafood Co

We source from responsibly managed fisheries and aquaculture farms to bring the vibrance of conservas culture to the North American table.

ECSGA
ECSGA

These proud stewards of the marine environment produce sustainable farmed shellfish while providing thousands of jobs in rural coastal towns.

FishChoice
FishChoice

FishChoice.com is the only interactive platform that tailors the seafood sustainability information businesses need, and makes it accessible and actionable.

TruTrace Technologies
TruTrace Technologies

We uniquely combine Blockchain with business operations to connect customers, distributors and regulatory entities with the insights they need on products across all industries where it’s needed the most: ranging from food and cosmetics to pharmaceuticals and cannabis.

Postelsia
Postelsia

Through our advocacy and educational efforts, we strive to enable consumers, businesses, and policymakers to make informed choices that support the health of our oceans and the planet.

ICAFIS
ICAFIS

Information on technical and financial status of the organisation are presented regularly to all ICAFIS staff and VINAFIS, and can be made available to external parties.

Regal Springs
Regal Springs

Key to our “doing well by doing good” mission are the 5,000 dedicated people whose efforts and commitment ensure our sustainably farmed tilapia consistently meet the highest quality expectations.

Aqua Spark
Aqua spark

We chose aquaculture when we learned how big and fast growing an industry it was with almost no outside investment going into it.

Sea Green
Sea Green

Basing our activities and ambitions on research carried out by our parent company Asia Affinity, we are a value-addition solution, leveraging digital technology to support coastal community development and sustainable growth of the seaweed industry.​

Oceans 2050
Oceans 2050

We create impact at scale via collaborations that have real outcomes for our ocean, climate and humankind around the world.

Laava
Laava

We believe producers and business owners work too hard to have their products’ integrity and value exploited by global counterfeiters.

Woolworths
Woolworths

our values are so important to us that we’re measured not only on our performance, but also by how well we live up to the

Penn Cove Shellfish
Penn Cove Shellfish

We’ll provide you with educational tips and insider knowledge as to how you can keep your shellfish in the best condition possible.

Seatopia
Seatopia

Connecting the members of our Collective directly with regenerative farms raising real fish breed from non-GMO eggs, responsibly fed and conscientiously raised in low-density, and antibiotic-free environments, Seatopia is the first farm-to-table seafood cooperative!

Global Seafood Alliance (GSA)
Global Seafood Alliance (GSA)

The Global Seafood Alliance (GSA) is an international nongovernmental organization dedicated to advancing responsible seafood practices through education, advocacy and third-party assurances.

ATLANTIC SEA FARMS
ATLANTIC SEA FARMS

World Agroforestry (ICRAF) is a centre of science and development excellence that harnesses the benefits of trees for people and the environment.

LOLIWARE
LOLIWARE

Introducing a new category of seaweed resins engineered to replace plastic at scale using regenerative, carbon-capturing, ocean-farmed seaweed. Now available for licensing.

Mayank Aquaculture
Mayank Aquaculture

It is not by chance that the company was awarded ‘’ India’s Small Giants’’ by India SME forum for the year of 2014. The company was awarded for sustainable development of shrimp farming towards blue revolution benefiting thousands of coastal fishers of Gujarat.

Seafood Solutions
Conservation Alliance for Seafood Solutions

We accomplished a lot in our first ten years. Global fishing and aquaculture have started to shift to more sustainable practices and have begun to address the labor rights of seafood workers in sustainability efforts.

Envisible
Envisible

We have worked with governments, non-profits and some of the world’s most respected brands to design and deploy solutions that add visibility to critical issues in order to drive change and unlock value.

WorldFish
WorldFish

We measure ourselves against the highest standards of integrity and fiscal responsibility, and we are open and transparent in communicating our results.

SFACT
SFACT

SFACT’s principal goals are to advocate for these communities, to ensure their voice is heard in the conversations that determine their future, and thus protect the ecosystem and natural resources in the process.

Source Certain
Source Certain International

We design provenance programs for individual producers, industry representative groups and collaborate with certification bodies.

Stingray Sensing
Stingray Sensing

At Stingray Sensing, we believe in supporting sustainable, scalable, restorative aquaculture.

CH4 Global, Inc.
CH4 Global

Working together with our partners, we are advancing toward our 5-year target of reaching 150 million cattle—10% of the world total—on all six habitable continents, which will prevent the emission of 1 gigaton of CO2 equivalent.

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Members

Adam Bent

Adam Bent

Scout Canning

Marketplace Workstream

Member

Adriana Sanchez

Adriana Sanchez

Iberostar Wave of Change

Marketplace Workstream

Member

Alf-Gøran Knutsen

Alf-Gøran Knutsen

Kvaroy Arctic

Finfish Workstream

Member

© Jan Voth

Andrea Weber

METRO AG

Marketplace Workstream

Member

Andrew Sutton

Andrew Sutton

Signature Restaurants Disneyland

Marketplace Workstream

Member

Angel Matamoro Irago

Angel Matamoro Irago

Nueva Pescanova

Marketplace Workstream

Member

Anton Immink

Anton Immink

ThinkAqua

Assurance Workstream

Member

Becca Millstein

Becca Millstein

Fishwife

Marketplace Workstream

Member

Beth Walton

Beth Walton

Oyster South

Shellfish Workstream

Member

Bill Dewey

Bill Dewey

Taylor Shellfish Farms

Shellfish Workstream

Member

Blake Stok

Blake Stok

Seafood at Fair Trade USA

Marketplace Workstream

Member

Bob Rheault

Bob Rheault

East Coast Shellfish Growers Assocation

Shellfish Workstream

Member

Brett_Galimidi_v2

Brett Galimidi

FishChoice, Inc.

Marketplace Workstream

Member

Brice Bielaski

Brice Bielaski

TruTrace

Assurance Workstream

Member

César Maresville

César Maresville

M&C Asia Limited

Shrimp Workstream-East

Member

Cora Hirashiki

Cora Hirashiki

Fat Moon Creative

Marketplace Workstream

Member

Corey-Peet

Corey Peet

Postelsia

Finfish Workstream

Member

Derek Figueroa

Derek Figueroa

Seattle Fish Co.

Marketplace Workstream

Member

dinh-xuan-lap

Đinh Xuân Lập

ICAFIS

Shrimp Workstream-East

Member

Diva Tanzil

Diva Tanzil

Rabo Foundation

Shrimp Workstream-East

Member

Dodon Yamin

Dodon Yamin

MARI Oceans Indonesia

Seaweed Workstream-East

Member

emily-mcgregor‎

Emily Mcgregor

Regal Springs

Finfish Workstream

Member

Erick Peterson

Erick Peterson

Baja Shellfish Farms

Shellfish Workstream

Member

Eva Mudde

Eva Mudde

GSSI

Marketplace Workstream

Member

Flavio Corsin

Flavio Corsin

Aquaspark

Marketplace Workstream

Member

Fred-Hobbs_v2

Fred Hobbs

Sea Green

Seaweed Workstream-East

Member

Fritz Neumeyer

Fritz Neumeyer

Oceans 2050

Seaweed Workstream

Member

Gavin Ger

Gavin Ger

Laava

Assurance Workstream

Member

Gert Le Roux

Gert Le Roux

Woolworths

Assurance Workstream

Member

Grzegorz Tajchman

Grzegorz Tajchman

International Trade Centre (ITC)

Marketplace Workstream

Member

Han-Han

Han Han

China Blue Sustainability Institute

Assurance Workstream

Member

Harry-Yuli_v2

Harry Yuli

PT. Alter Trade Indonesia

Shrimp Workstream-East

Member

Heather Barbod

Heather Barbod

elemental mktg

Marketplace Workstream

Member

Ian Jefferds

Ian Jefferds

Penn Cove Shellfish, LLC

Shellfish Workstream

Member

James Smith

James Smith

Seatopia

Finfish Workstream

Member

Jane-Bi

Jane Bi

Global Seafood Alliance (GSA)

Marketplace Workstream

Member

Jennifer Bushman

Jennifer Bushman

jenniferbusman.com

Marketplace Workstream

Member

Jesse Baines

Jesse Baines

Atlantic Sea Farms

Seaweed Workstream

Member

John Finger

John Finger

Hog Island Oyster Co.

Shellfish Workstream

Member

Karuna-Rana

Karuna Rana

Loliware

Seaweed Workstream

Member

Kayla Menu-Courey

Kayla Menu-Courey

Ocean Wise

Marketplace Workstream

Member

Kira-Smiley

Kira Smiley

Tidal at X, the Moonshot Factory

Finfish Workstream

Member

Kristin Sherwood

Kristin Sherwood

FishChoice, Inc.

Marketplace Workstream

Member

Laurent Develle

Laurent Develle

Regal Springs

Finfish Workstream

Member

Lisa van Wageningen

Lisa Van Wageningen

IDH Sustainable Trade Initiative

Assurance Workstream

Member

Manoj Sharma

Manoj Sharma

Mayank Aquaculture

Shrimp Workstream-East

Member

Marcelo Hidalgo

Marcelo Hidalgo

Fishing Industry Association of Papua New Guinea (FIA PNG)

Assurance Workstream

Member

Mariah-Boyle-aquared

Mariah Boyle

Conservation Alliance for Seafood Solutions

Marketplace Workstream

Member

Mariska Bottema

Mariska Bottema

Seafood tip

Marketplace Workstream

Member

Mark Drew

Mark Drew

WWF Pacific

Shrimp Workstream-East

Member

kaplan

Mark Kaplan

Envisible and Wholechain

Marketplace Workstream

Member

Martin Exel

Martin Exel

SeaBOS

Assurance Workstream

Member

Mathieu Lamolle

Mathieu Lamolle

International Trade Centre (ITC)

Marketplace Workstream

Member

Michael Chambers

Michael Chambers

University of New Hampshire

Finfish Workstream

Member

Michael Kann

Michael Kann

Google Food Programs

Marketplace Workstream

Member

Michael Lee

Michael Lee

California Aquaculture Association

Marketplace Workstream

Member

Michael Phillips

Michael Phillips

WorldFish

Marketplace Workstream

Member

Mike Williamson

Mike Williamson

Cascadia Seaweed

Seaweed Workstream

Member

Momo Kochen

Momo Kochen

Sustainable Fisheries and Communities Trust

Marketplace Workstream

Member

Nathan Dubrich

Nathan Dubrich

Source Certain International (SCI)

Assurance Workstream

Member

Kayla Menu-Courey

Nick Mendoza

Neptune

Finfish Workstream

Member

Nima Bahramalian

Nima Bahramalian

United Nations Industrial Development Organization (UNIDO)

Marketplace Workstream

Member

Paddy Tarbuck

Paddy Tarbuck

Sea Green

Member

Pamela Nath

Pamela Nath

Sustainable Shrimp Partnership (SSP)

Shrimp Workstream

Member

Peter Handy

Peter Handy

Bristol Seafood

Marketplace Workstream

Member

Rae Fuhrman

Rae Fuhrman

Stingray Sensing

Seaweed Workstream

Member

Ravikumar Bangarusamy

Ravikumar Bangarusamy

Growel Feeds

Shrimp Workstream-East

Member

Rob Snyder

Rob Snyder

Acme Smoked Fish

Marketplace Workstream

Member

Robert Galarza

Robert Galarza

TruTrace

Assurance Workstream

Member

Rod Fujita

Rod Fujita

Environmental Defense Fund

Seaweed Workstream

Member

Romi Novriadi

Romi Novriadi

Indonesia Aquaculture Society

Shrimp Workstream-East

Member

Rowena Pullan

Rowena Pullan

CH4 Global, Inc.

Shellfish Workstream

Member

Roxanne Nanninga

Roxanne Nanninga

Thai Union North America

Shrimp Workstream-West

Member

Sea Briganti

Sea Briganti

Loliware

Seaweed Workstream

Member

Sophie Ryan

Sophie Ryan

Global Salmon Initiative (GSI)

Finfish Workstream

Member

Sophika-Kostyniuk

Sophika Kostyniuk

Aquatic Life Institute

Finfish Workstream

Member

Stacy Schultz

Stacy Schultz

Fortune Fish & Gourmet

Marketplace Workstream

Member

Stephen Fisher

Stephen Fisher

Sea Delight

Shrimp Workstream

Member

Steve Meller

Steve Meller

CH4 Global, Inc.

Seaweed Workstream

Member

Steve Summerfelt

Steve Summerfelt

Superior Fresh

Finfish Workstream

Member

Thierry Chopin

Thierry Chopin

University of New Brunswick

Seaweed Workstream

Member

Todd English

Todd English

Riverence

Finfish Workstream

Member

Tyler Isaac

Tyler Isaac

Monterey Bay Aquarium Seafood Watch

Shellfish Workstream

Member